Technical insights on Shopify development, conversion rate optimization, and performance engineering for scaling DTC brands.
Advanced Liquid techniques for building custom Shopify stores that scale. From section architecture to metafield optimization.
Forget generic A/B testing. Technical CRO strategies that consistently lift conversion rates for scaling DTC brands.
Every 0.1s improvement in load time can increase conversions by 8%. Learn the technical factors slowing your Shopify store and how to fix them.
Average Shopify conversion rates sit between 1.4% and 3.3%. Here's what good looks like for UK DTC brands — and what's holding most stores back.
If your Shopify store loads slowly, here are the 7 most common causes and how to diagnose each one — no developer required for most of them.
70% of Shopify shoppers abandon their cart. Most brands respond with abandoned cart emails. Here's what actually moves the needle — before the abandonment happens.
Increasing AOV by 20% has the same revenue effect as a 20% increase in traffic — at zero extra acquisition cost. Here are the Shopify tactics that actually work.
Checkout is where you lose the most revenue on Shopify. These 8 changes address the specific friction points that kill completion rates for UK DTC brands.
Fashion brands have the lowest Shopify conversion rates in DTC. Here's why — and the specific CRO fixes that work for apparel and clothing stores.
Beauty brands have some of the highest Shopify conversion rates in DTC — but only when product education, trust, and ingredient transparency are done right.
Should you run CRO yourself or hire a Shopify CRO agency? The honest answer depends on your traffic volume, internal capacity, and what stage your brand is at.
This is the exact process we use when auditing a Shopify store for conversion rate optimisation. Every step, every tool, every question we are trying to answer.
A Shopify store loading in 4 seconds loses 12–18% of its potential revenue compared to the same store at 2 seconds. Here is how to calculate exactly what slow is costing you.
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